The Group strategy requires that the Group remains focused on its vision of dynamism and being impactful in Zimbabwe, whilst at the same time pursuing the mission to supply quality products and services to customers at competitive prices. The Groups’ mission demands that at every level it would need to adhere to the value system of efficiency,integrity, consistency, accountability, credibility, team-work and commitment to providing the best value for money to our customers. Efficiency in our supply chain throughout the Group is paramount to achieving competitive prices and serving customers with quality products. Efficiency is what also helps us to deliver services to clients promptly. Accountability, honesty and integrity are essential for the credibility of the Group.